How Strongly or Weakly a Consumer Is Committed to a Specific

question 26

Essay

How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement he or she has with the attitude object (Ao). Describe the strength of commitment involved in each of the following and give an example:
• Compliance
• Identification
• Internalization

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Definitions:

Depresses Mandible

The action that lowers the lower jaw, typically involving muscles like the digastric muscle.

Temporalis

A broad, fan-shaped muscle on each side of the head that aids in chewing by elevating the mandible (lower jaw).

Extensor Digitorum Longus

A muscle in the lower leg that helps to extend the toes and dorsiflex the foot.

Vastus Medialis

A muscle in the quadriceps femoris group, located on the inner part of the thigh, that extends the knee.