How Strongly or Weakly a Consumer Is Committed to a Specific

question 26

Essay

How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement he or she has with the attitude object (Ao). Describe the strength of commitment involved in each of the following and give an example:
• Compliance
• Identification
• Internalization

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Definitions:

Skill Variety

The degree to which a job requires a range of different activities and skills to carry out the work involved.

Autonomy

The degree of independence and self-direction that an individual or entity has to make decisions and take actions.

Flextime

An arrangement that allows employees to choose their working hours within agreed limits, promoting work-life balance.

Compressed Workweek

A work schedule that allows employees to work their full hours over fewer days, such as four ten-hour days, leading to longer weekends and potential cost savings.