When a Buying Center Composed of Assorted Specialists Is Organized

question 20

Multiple Choice

When a buying center composed of assorted specialists is organized to gather information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________.

• A) new task
• B) straight rebuy
• C) modified rebuy
• D) innovative rebuy

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Definitions:

Organic Structure

Organic structure in an organization is characterized by less formalization, more decentralization, and a flexible approach to tasks and roles, enhancing adaptability and communication among employees.

Innovative Unit

A team or department within an organization specifically tasked with developing new ideas or products.

Organic Structure

identifies a flexible, adaptive organizational design characterized by decentralized decision-making, broad job descriptions, and a network-based communication pattern.

Modular Organization

A flexible organizational structure where functions are divided into modules that can be easily reconfigured or replaced.