A ________ Includes a Buyer, a Seller, a Product or Service

question 20

Multiple Choice

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

• A) post-purchase process
• B) purchase process
• C) consumption situation
• D) psychological situation

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Definitions:

Stereotype Threat

An individual’s fast-acting, self-fulfilling fear of being judged based on a negative stereotype about their group.

Internal Attributions

The process of explaining one's own or others' behavior as being caused by internal characteristics, such as personality traits or abilities.

External Attributions

The process of attributing the cause of one's own or others' behaviors to external factors or situations.

Attribution Theory

The view that people are motivated to discover the underlying causes of behavior as part of their effort to make sense of the behavior.