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Describe the Concepts of Normative Influence and Comparative Influence Among

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Essay

Describe the concepts of normative influence and comparative influence among reference groups.


Definitions:

Mental Rotation

The mental capacity to manipulate the imagery of both 2D and 3D objects by rotating them within one's imagination.

Empirical Findings

Results or data gathered through observation and experimentation.

Dual Code Hypothesis

A theory suggesting that visual and verbal information are processed and stored in the brain through two distinct systems.

Verbal Code

A symbolic system used in the representation and communication of messages that can be spoken, written, or signed.

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