Which Marketing Philosophy Emphasizes Interacting with Customers on a Regular

question 63

Multiple Choice

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

• A) Differentiated marketing
• B) Global marketing
• C) Social marketing
• D) Relationship marketing

---

Definitions:

Pleasure Centre

An area of the brain, such as the nucleus accumbens, that is associated with the sensation of pleasure in response to certain stimuli.

Hypothalamus

A region of the brain that regulates bodily functions, including hunger, thirst, temperature, and the sleep-wake cycle.

Brainstem

The part of the brain connecting the spinal cord to the forebrain and cerebrum, responsible for basic life functions such as breathing and heart rate.

Thalamus

A brain structure that acts as a relay station, processing and transmitting information from the senses to appropriate areas of the brain.