Which of the Following Is an Example of Utilitarian Influence

question 22

Multiple Choice

Which of the following is an example of utilitarian influence?

• A) An individual seeks information about various brands from a professional.
• B) An individual's decision to purchase a particular brand is influenced by the preferences of family members.
• C) An individual feels that the purchase of a particular brand will enhance the image others have of her.
• D) An individual seeks brand-related knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand.

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Definitions:

Questionnaires

A set of written questions designed to gather information from respondents.

Questionnaire Data

Information and insights collected through structured sets of questions designed to gather responses from a target population.

Facts and Figures

Objective data and statistics that are used to support arguments, make decisions, or present information in a clear and concise manner.

Attitudes

A settled way of thinking or feeling about something, often reflected in a person's behavior.