The Lower Classes Use More Restrictive Codes Than Do the Upper

question 46

Multiple Choice

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

• A) The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.
• B) The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.
• C) The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.
• D) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.

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Definitions:

Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for collecting and analyzing data about the American people and economy.

Push Polls

A type of opinion poll in which intentionally biased questions are used to shape the respondent's perception of a candidate, issue, or organization, often under the guise of conducting an objective survey.

Disseminate Negative Information

The act of spreading harmful or unfavorable facts or opinions, often to discredit or demean someone or something.

Randomness of Sample

The principle that each individual in the population has an equal chance of being selected for a survey or study, ensuring the sample accurately reflects the larger group.