Jason Is a Marketing Researcher Working for a Client Who

question 88

Multiple Choice

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

• A) Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories.
• B) American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
• C) American consumers are generally better able to identify their neighbors' social class than their own social class.
• D) Most Americans will list the social class they wish to belong to rather than the one they actually occupy.

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Definitions:

Degrees Of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution or test without violating any constraint.

P-Value

It calculates the probability that the observed differences between groups in a study could have happened by chance, used in hypothesis testing.

Right Tailed

A term used in hypothesis testing to describe a test where the critical area, or the area of interest, is located in the right tail of the probability distribution.

Test-Statistic

A value computed from sample data as part of a statistical test, used to determine the significance of the observed data relative to a null hypothesis.