Which of the Following Best Explains Why Marketers View Teens

question 49

Multiple Choice

Which of the following best explains why marketers view teens as "consumers-in-training"?

• A) Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents.
• B) Marketers typically do not begin targeting consumers until they are teenagers.
• C) Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
• D) Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

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Definitions:

Asthenosphere

A region of the Earth's mantle lying below the lithosphere, characterized by relatively low viscosity and mechanical weakness.

Lithosphere

The hard external layer of Earth, made up of the crust and the top section of the mantle.

Driving Forces

Factors or energies that lead to changes in a physical system or environment, often initiating or influencing processes.

Resisting Forces

Forces that oppose motion or movement, including friction, air resistance, and tension, which work against the direction of motion.