Marketers Must Know the Needs and Wants of Their Customers

question 14

Multiple Choice

Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?

• A) Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
• B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
• C) Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them.
• D) Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.

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Definitions:

Language Acquisition Device

A hypothetical module proposed by Noam Chomsky that suggests humans have an innate ability to acquire language.

Grammar

The set of structural rules that governs the composition of clauses, phrases, and words in any given natural language.

Infant Mortality

involves the death of young children under the age of one, often used as an indicator of a country's health care quality.