The Sensory Characteristic of a Product That Sticks with Consumers

question 4

Multiple Choice

The sensory characteristic of a product that sticks with consumers, helping them to remember the product in a unique way, is called the ________.

• A) phoneme
• B) schema
• C) sensory input
• D) interpretant

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Definitions:

Passion

A powerful feeling of enthusiasm or excitement for something or about doing something.

Abu Ghraib Prison

A prison in Iraq that gained international notoriety for human rights abuses committed by members of the U.S. military during the Iraq War.

Zimbardo's Prison Study

A controversial psychological experiment conducted by Philip Zimbardo in 1971 to investigate the effects of perceived power, focusing on the struggle between prisoners and prison officers.

Event

An occurrence or happening, especially one of significance.