Because the Brain's Capacity to Process Information Is Limited, Consumers

question 2

Multiple Choice

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.

• A) perceptual defense
• B) perceptual vigilance
• C) subliminal perception
• D) adaptation

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Definitions:

Collusion

A secretive or illegal agreement between parties to limit competition by deceiving, misleading, or defrauding others of their legal rights, or to obtain an objective forbidden by law.

Winner's Curse

A situation in an auction where the winning bid exceeds the intrinsic value or true worth of an item.

Sequential Entry

A market entry strategy where businesses or competitors enter a market one after another, as opposed to entering simultaneously.

Marketing Rights

The permissions or licenses purchased or acquired by entities to promote, sell, or distribute a product or service.