Which of the Following Most Accurately Reflects the Current Thinking

question 74

Multiple Choice

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotion and advertising?

• A) Subliminal messages are below the threshold of perception, so they cannot be utilized in marketing.
• B) Subliminal ads can be effective, but customers do not like them; therefore marketers avoid them.
• C) There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
• D) It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have specific effects.