All Consumers Carry Schemata in Their Minds When They Enter

question 31

Multiple Choice

All consumers carry schemata in their minds when they enter the marketplace. According to the principles of perceptual vigilance and defense, a marketer should be careful to create a promotion for the new product that ________.

• A) conforms to the consumers' schemata
• B) violates the customers' schemata
• C) requires that customers defend their current views about the product category
• D) is simple and easy to understand

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Definitions:

GICs

A kind of investment in Canada known as Guaranteed Investment Certificates that provide a promised return rate for a specified duration.

Nominal Annual Rates

The stated annual interest rate of a loan or investment, not accounting for compounding within the year.

Compounded Semiannually

The process where interest is calculated and added to the principal sum of a loan or deposit twice a year, leading to interest on interest.

Compounded Quarterly

The calculation of interest where the interest is added to the principal every quarter, thus the total amount of interest earned increases each quarter.