A Common Practice Among Advertisers Is to Create New Relationships

question 38

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.A classic example of this was equating Marlboro cigarettes with the American frontier spirit.Which of the following terms best describes this practice?

• A) Subliminal persuasion
• B) Figure-ground projection
• C) Semiotic relationships
• D) Consumer-modeling connections

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Definitions:

Segregation

describes the enforced separation of different racial, ethnic, or social groups within a society.

National Child Labor Committee

An American organization founded in 1904 with the aim of abolishing child labor, seeking to promote laws and policies that protect children from exploitation in the workforce.

Reform Efforts

Actions or movements aimed at making changes in societal structures or policies to improve conditions.

Opposed

To be against or in contrast with an idea, proposal, or entity, expressing disagreement or resistance.