A Common Practice Among Advertisers Is to Create New Relationships

question 22

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.How would a marketer use hyperreality to find a new use for baking soda?

• A) By associating the soda with its ability to absorb odors
• B) By associating the soda with a fictional character called Simon Soda
• C) By emphasizing the low cost of the soda
• D) By explaining the historic importance of baking soda in germ protection

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Definitions:

Ingratiating Tactic

A strategy used to influence others through flattery or other forms of making oneself more likable or acceptable to them.

Coalition Tactic

A strategy in influence and negotiation involving the formation of a temporary alliance or partnership of individuals or groups to achieve a specific objective.

Upward Appeal

A tactic used in organizational politics where individuals seek to influence decisions by appealing to higher-level managers or authorities.

Downward Influence Tactic

Strategies or methods used by individuals in higher organizational positions to affect the attitudes or behaviors of subordinates.