When M&M's Put Consumers' Names and Faces on Their Candy

question 77

Multiple Choice

When M&M's put consumers' names and faces on their candy, this is an example of ________.

• A) mass marketing
• B) mass consumer needs
• C) mass customization
• D) mass distribution

---

Definitions:

Financial Performance Measures

Indicators that gauge a business's economic well-being, focusing on metrics of profitability, liquidity, and solvency.

Cost Control

The practice of managing and reducing business expenses to increase profitability.

Management Accounting

The process of preparing management reports and accounts that provide accurate and timely financial and statistical information necessary for managers to make day-to-day and short-term decisions.

Cost Accounting

A branch of accounting focused on calculating and controlling costs of producing or providing services.