Young Teenage Girls Are Very Heavy Users of Makeup (Especially

question 40

Multiple Choice

Young teenage girls are very heavy users of makeup (especially eye shadow) .Though the size of this market is smaller than the larger adult market,marketers have learned that the consumption pattern is very heavy and these young women experiment with many varieties of products.This market most closely resembles which of the following principles?

• A) The 80/20 principle
• B) The pyramid principle
• C) The derived demand principle
• D) The surrogate buyer principle

---

Definitions:

Stereotypes

Overgeneralized beliefs about a particular category of people, which often lead to assumptions and judgments without individual evidence.

Fear Arousal

The emotional state resulting from perceived threats leading to anxiety, heightened sensory awareness, and readiness for fight or flight.

Persuasive Tactic

Strategies or methods employed to convince or influence others to adopt a certain belief, attitude, or course of action.

One-sided Argument

A form of argument in which only one perspective on an issue is presented or considered.