An Advertisement Emphasizes That If a Consumer Uses a Certain

question 7

Multiple Choice

An advertisement emphasizes that if a consumer uses a certain deodorant,he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to?

• A) The id
• B) The superego
• C) The archetype
• D) The ego

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Definitions:

Market Value

The current price at which an asset or service can be bought or sold in the marketplace.

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting liabilities, also known as shareholders' equity.

Retained Earnings

The portion of net earnings not paid out as dividends but retained by the company to be reinvested in its core business or to pay debt.