Sony Offers a Five-Year Warranty and a Free Customer Hot

question 12

True/False

Sony offers a five-year warranty and a free customer hot line. Based on this action, consumers will most likely infer the brand personality traits of familiarity and sophistication.

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Definitions:

Adverse Possession

A legal principle allowing a person to claim ownership of land or property owned by another if they openly occupy and use it for a certain period.

Profit

The financial gain obtained when the amount earned from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Consideration

An item of worth provided by each party involved in a contract, motivating them to agree to swap obligations reciprocally.

Ownership Right

The legal right to possess, use, control, and dispose of property or an asset.