What Does the Sleeper Effect Suggest About Source Credibility

question 67

Multiple Choice

What does the sleeper effect suggest about source credibility?

• A) If a receiver is not paying attention, a message cannot be effective.
• B) Many people can learn the important parts of a message even when asleep.
• C) The effectiveness of a message will increase over time.
• D) The effectiveness of positive sources over less positive sources can be erased over time.

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Definitions:

Long Run

A period in which all inputs, including physical capital and labor, can be fully adjusted, allowing for analysis of equilibrium and efficiency without the constraints of fixed factors.

Soft Drinks

Non-alcoholic beverage options, typically carbonated, that include flavors and sweeteners, such as colas and fruit-flavored sodas.

Price Elasticity

A metric indicating the sensitivity of an item's demand or supply levels to variations in its cost.

Budget Item

An individual expense or source of revenue that is accounted for in a financial budget.