Which Statement Best Explains the Research Findings About Using Two-Sided

question 22

Multiple Choice

Which statement best explains the research findings about using two-sided messages to communicate with consumers?

• A) Two-sided messages are widely used and are very effective in reaching target audiences.
• B) Two-sided messages are cost-prohibitive.
• C) Two-sided messages can be quite effective, yet marketers rarely use them.
• D) Two-sided messages are no different from one-sided messages and are used equally by marketers.

---

Definitions:

Phenylketonuria

A rare inherited disorder that increases the levels of a substance called phenylalanine in the blood, leading to intellectual disability and other health issues unless managed by diet from an early age.

Phenylalanine

An essential amino acid found in the human body used by the body to produce proteins and other important molecules, which is obtained through the diet.

Intellectual Disability

A disability characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers many everyday social and practical skills.

Group Homes

Residential facilities providing therapeutic and supportive living situations for individuals who cannot live independently.