Justin Is in Charge of Promoting a Product That Most

question 85

True/False

Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

---

Definitions:

Lack Of Response

A situation where there is no reply or acknowledgement to a communication or stimulus.

Restricted Network

A limited or closed communication system where access or membership is controlled or confined to specific users or groups.

Willingness to Pay

The maximum amount an individual is prepared to spend on a good or service, reflecting the value they place on it.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price.