A Hot and Thirsty Customer Buys a Cool Drink and Finds

question 37

Multiple Choice

A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.

• A) purchase momentum
• B) rational decision making
• C) behaviorally influenced purchase
• D) inertia

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Definitions:

Substantial Chance

A significant opportunity or probability of occurrences that can have considerable effects or outcomes.

Purchasing Manager Indexes

Economic indicators derived from monthly surveys of private sector companies, providing insight into the economic health of the manufacturing sector.

Economic Indicators

Statistics and data points that provide insight into the overall health and direction of an economy.

Forecasted Company Conditions

Predictive analysis regarding a company's future financial health, market position, and operational performance based on current trends and data.