Examlex
The evaluation of alternatives is the third stage of the consumer decision-making process.
Latent Learning
describes the process by which learning takes place without immediate evidence of that learning, often becoming apparent through a change in behavior when it's beneficial.
Mary Cover Jones
An early psychologist known for her work on desensitization and counterconditioning, particularly in relation to overcoming fears.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Fear
An emotional response to perceived or real threats.
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