A Consumer Who Buys the Same Brand Over and Over

question 42

Multiple Choice

A consumer who buys the same brand over and over again exhibits ________.

• A) staple purchasing
• B) rational purchase
• C) customization
• D) brand loyalty

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Definitions:

Pragmatist

Someone who approaches problems by dealing with them in a practical way rather than by following a set of ideas or theories.

White-Collar Work

Jobs that typically involve mental or clerical work, as opposed to manual labor, and are often performed in an office setting.

Dehumanizing

The act of deriding someone’s dignity and human qualities, often through discrimination, torture, or by means that belittle the individual or group.

Organizational Scholars

Experts or academics who study the structures, processes, and behaviors within organizations to understand their dynamics and effects.