Janis Is Working on the Positioning, Differentiation, and Branding Strategies

question 91

Multiple Choice

Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step of an IMC plan?

• A)SWOT analysis
• B)Defining primary marketing objectives
• C)Developing marketing strategies
• D)Developing marketing tactics

---

Definitions:

Physiologic Response

The body's natural reaction to stimuli, including changes in metabolism, heart rate, and other involuntary functions.

General Adaptation

The process by which organisms adjust to changes in their environment, often through physiological or behavioral modification.

Parathyroid Glands

Four small glands embedded in the posterior thyroid gland that secrete parathyroid hormone (PTH), also known as parathormone.

Melanocyte-Stimulating

Refers to a hormone involved in the regulation of skin and hair color by promoting the production of melanin in melanocytes.