When Brand Parity Exists, Consumers Base Purchases On

question 23

Multiple Choice

When brand parity exists, consumers base purchases on:

• A)advertising effectiveness, social media comments, and brand equity.
• B)retail store location, price, and coupon or discount offer.
• C)price, availability, promotions or other criteria.
• D)information found on the internet or on social media.

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Definitions:

Job Performance

The effectiveness with which job duties are executed and goals are met within a professional setting.

Internally Generated

Refers to processes, thoughts, or stimuli that originate from within an individual, rather than being influenced by external factors.

External Stimulus

An element in the environment that influences behavior or physiological response in an organism.

Theories Of Motivation

A set of principles and propositions that attempt to explain what drives individuals to initiate, direct, and sustain particular actions over time.