A Contact Point Is

question 109

Multiple Choice

A contact point is:

• A)the place where a marketer reaches the production team.
• B)the place where the product is packaged or sold.
• C)a description of the effects of an advertisement.
• D)a place where consumers interact with a company.

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Definitions:

Message

A piece of information or communication that is sent from one individual or entity to another.

Emotional Response

The experiential and physiological reaction to a stimulus, which can encompass a wide range of feelings.

Words

Units of language that convey specific meanings and are used in communication to express thoughts, ideas, or emotions.

Expressions

The process of conveying thoughts, feelings, or intentions through verbal or non-verbal means such as facial movements, body language, and speech.