The Push for Accountability Is Being Driven by Chief Executive

question 36

True/False

The push for accountability is being driven by chief executive officers, brand managers, creatives, and account managers.

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Definitions:

Primary Reinforcement

A term in behavioral psychology that refers to something that is naturally rewarding or satisfying, like food or water, that reinforces a behavior.

Variable Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, used in operant conditioning.

Fixed Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses.

Fixed Interval

A reinforcement schedule that rewards the first response after a set period has passed.