Which of the Following Consumers Creates the Most Ideal Form

question 29

Multiple Choice

Which of the following consumers creates the most ideal form of buzz marketing for Guess jeans?

• A)Vanessa truly likes Guess jeans and tells others about how great they are.
• B)Trinity likes Guess jeans, which allowed Guess' marketers to sponsor her to tell others about the brand.
• C)Guess has created a blog about Guess jeans and invites consumers to participate and offer their opinions, good and bad.
• D)Guess has one of its employees pose as a customer on her personal blog telling others about how great the jeans are.

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Definitions:

Childhood Conflicts

Psychological struggles experienced during childhood, often rooted in developmental stages, that can impact personality and behavior.

Client-centered

Client-centered is an approach in psychotherapy and counseling that focuses on the client's perspective and inherent ability for growth, emphasizing empathy, unconditional positive regard, and genuineness in the therapeutic relationship.

Nondirective

A counseling or therapy approach where the therapist provides little to no direct guidance or advice, allowing clients to lead the discussion and find their own solutions.

Free Association

A psychoanalytic technique in which a patient expresses thoughts freely and spontaneously, revealing unconscious thoughts or feelings.