The Key Factors That Influence the Effectiveness of Product Placement

question 38

Multiple Choice

The key factors that influence the effectiveness of product placement and branded entertainment include each of the following except:

• A)media used.
• B)supporting promotional activities.
• C)consumer attitudes toward placements.
• D)costs.

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Definitions:

Low Reliability

A term used in statistics and psychometrics indicating that a test or measurement tool does not consistently produce the same results under the same conditions.

Low Validity

The degree to which a test or measurement fails to accurately or consistently measure what it is intended to measure.

Culture

The shared attitudes, values, goals, and practices that characterize a group, organization, or society.

Ethnicity

A social category that encompasses shared cultural, historical, linguistic, or ancestral traits.