The Alternative Marketing Program That Emphasizes Consumers Passing Along Information

question 149

Multiple Choice

The alternative marketing program that emphasizes consumers passing along information about a product to other consumers is:

• A)guerilla marketing.
• B)lifestyle marketing.
• C)product placement.
• D)buzz marketing.

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Definitions:

Legal Person

An individual or organization that has legal rights and obligations, capable of entering into legal contracts, and can sue or be sued.

Limited Liability Company

A business structure that combines the pass-through taxation of a partnership with the limited liability of a corporation.

Hold Title

The legal right of owning a piece of property, whether it's real estate or a vehicle, indicated by a document called a title.

Joint Stock Company

A hybrid form of business organization that combines characteristics of a corporation and a partnership. Usually, a joint stock company is regarded as a partnership for tax and other legal purposes.