When Generating Buzz About a Product, Research Indicates That to Obtain

question 118

Multiple Choice

When generating buzz about a product, research indicates that to obtain true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:

• A)the use of alternative marketing programs.
• B)advertising through traditional channels.
• C)guerilla marketing efforts.
• D)a high level of brand equity.

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Definitions:

Geographic Departmentation

An organizational structure where departments or teams are formed based on geographical regions, facilitating focus on local preferences and operational needs.

Product Departmentation

The organizational practice of structuring teams or departments based on different products or product lines within a company.

Customer Departmentation

Relatively self-contained units deliver an organization’s products or services to specific customer groups.

Departmentation

involves the division of an organization into separate departments or units, each managing specific functions or tasks.