Buzz Marketing Works Because Consumers

question 160

Multiple Choice

Buzz marketing works because consumers:

• A)receive information that is not paid for by the company.
• B)receive information when it is not expected.
• C)can choose if they want to listen or not to the recommendation.
• D)trust the opinions of other people and people like to give their opinions.

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Definitions:

Market Penetration

A measure of the extent to which a product or service is recognized and purchased by customers within a particular market.

Market Penetration

A growth strategy where a company focuses on selling existing products within existing markets to gain a higher market share.

Product Development

The process of creating, designing, and rolling out new products or improving existing ones to meet customer needs.

Diversification

A strategy for managing risk that diversifies by incorporating a broad range of investments in a single portfolio.