An Advantage of Advertising in Online Video Games Is That

question 25

True/False

An advantage of advertising in online video games is that ads can be targeted to specific demographic groups, location profiles that match where the person is playing, and specific types of game players.

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Definitions:

Experimenter Bias

A process where the scientists conducting an experiment influence the results, intentionally or unintentionally, in a direction consistent with their hypothesis.

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Natural Experiments

Research designs that involve observing the effects of naturally occurring variables or events, as opposed to manipulations made by the researcher.

Quasi-experiments

Research designs that attempt to establish cause-and-effect relationships but lack the element of random assignment to treatment or control groups.