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If Brand Communities Are to Thrive, It Is Important That

question 10

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If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.


Definitions:

Forged Signature

The act of illegally replicating another person’s signature for deceptive purposes.

Presentment Warranties

Assurances given by the presenter of a negotiable instrument regarding its validity and their authority to enforce it.

Warrantor

An individual or entity that guarantees the condition of a product or service.

Ratification

Ratification is the formal approval of an agreement, treaty, or contract, often by voting or through some legal process, making it officially valid.

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