A Digital Marketing Firm Tracked the Movement of Individuals in Downtown

question 86

Multiple Choice

A digital marketing firm tracked the movement of individuals in downtown Chicago just prior and just after a Chicago Cub's baseball game to determine movement, restaurants visited, and stores visited. This illustrates the data analytics of:

• A)data mining.
• B)customer clustering.
• C)location data tracking.
• D)geocoding.

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Definitions:

Primary Trend

A long-term movement in stock market prices, typically lasting for a year or more, indicating the general direction of the market.

Mental Accounting

A concept in behavioral finance where individuals classify, interpret, and prioritize money, often leading to irrational decision-making.

Fundamental Risk

The risk associated with inherent operational, financial, and market factors affecting an investment.

Managerial Overconfidence

Managerial Overconfidence describes a bias where managers overestimate their ability to generate positive outcomes, impacting decision-making and corporate strategy.