The Two Primary Metrics in Customer Relationship Management (CRM)programs Are

question 123

Multiple Choice

The two primary metrics in customer relationship management (CRM) programs are:

• A)data-driven communications and data-driven marketing programs.
• B)lifetime value and customer cluster analysis.
• C)data mining and data coding.
• D)lifetime value of customers and share of customer.

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Definitions:

Nominal Interest Rate

The stated interest rate on a loan or financial instrument, not accounting for inflation or other factors that affect the real interest rate.

Effective Interest Rate

The actual interest rate on a loan or financial product, reflecting the compounding periods per year.

Financial Statement

Reports that provide information about a company's financial performance and position, including balance sheets, income statements, and cash flow statements.

Normal Balance

The side (debit or credit) of an account that is expected to have a higher balance, based on the account type.