The Need-Satisfaction Sales Approach

question 125

Multiple Choice

The need-satisfaction sales approach:

• A)strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs.
• B)requires the two organizations to develop a common mission.
• C)requires employees from the selling organization to analyze the buyer's business.
• D)uses specific statements to elicit specific responses from customers.

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Definitions:

Traditional Marketplace

A physical space where buyers and sellers gather to exchange goods and services, often characterized by face-to-face transactions.

Tangible

describes physical objects that can be seen, touched, and measured, as opposed to intangible items like services or digital products.

Time Utility

The value added to products or services by making them available at the most opportune time.

Digital Marketspace

An online platform or environment where businesses and consumers can interact and conduct transactions electronically.