An Effective Database Contains

question 112

Multiple Choice

An effective database contains:

• A)every transaction a customer has with a firm and interactions that resulted in purchases.
• B)all transactions and all interactions a customer has with a firm.
• C)transactions and interactions of customers that have a high lifetime value.
• D)only the transactions of customers.

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Definitions:

Quick Assets

Those assets— mainly cash, accounts receivable, and notes receivable—that can be easily turned into cash.

Current Liabilities

Obligations that will come due within one year or within the operating cycle, whichever is longer.

Common-Size Income Statement

A common-size income statement presents all line items as a percentage of revenue, allowing for easier comparison across companies and time periods by standardizing financial statements.

Net Sales

The revenue from sales after deducting returns, allowances for damaged or missing goods, and discounts.