The Newest Form of Data Analytics Is Location-Data Tracking, Which

question 92

Multiple Choice

The newest form of data analytics is location-data tracking, which is the process of:

• A)making the data anonymous so that specific individuals cannot be identified.
• B)analyzing data provided by mobile phone GPS technology and combining it with consumer profile information.
• C)purging names from a list of individuals who live within a specified area that do not meet a target profile.
• D)identifying individuals within a specified location that meet a firm's target audience for a mobile campaign.

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Definitions:

Sales

Sales refer to the transactions where goods or services are exchanged for money, representing the primary source of revenue for most businesses.

Receivables Period

The average time a business spends waiting for its customers to settle their dues.

Credit Sales

Sales for which payment is not received immediately, but the buyer is extended credit to pay at a later date, affecting a company's cash flow and revenue recognition.

COGS

Cost of Goods Sold, which refers to the direct costs attributable to the production of the goods sold by a company.