To Optimize Permission Marketing, Firms Must Grant Customers Empowerment, Which

question 171

Multiple Choice

To optimize permission marketing, firms must grant customers empowerment, which means customers have:

• A)power over when marketing material is sent to them.
• B)control over what marketing material is sent to them.
• C)control over when they can opt-out of the permission marketing program.
• D)power throughout the entire relationship, not just at the beginning.

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Definitions:

Echoic Memory

A subset of sensory memory that deals with auditory information, allowing sounds and words to be remembered briefly after the original stimulus has ceased.

Auditory Stimuli

Sounds or noises that can elicit a response in the hearing organs and brain.

Sensory Register

The part of memory that holds information from the senses for a very short period of time, often just milliseconds.

Schema

A cognitive framework or concept that helps organize and interpret information in the brain.