In Purchasing a Direct Mailing List, a Response List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a response list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Test Scores

Quantitative measures obtained from educational assessments or exams; also not a key term in a statistical context alone, thus NO.

Reliable

A term indicating the consistency or repeatability of a measure or test over time.

Test Outcome

The result or conclusion derived from conducting a test, which could be quantitative or qualitative, based on the objectives and methodology of the test.

Hypothesis

An educated guess formed on the grounds of restricted data, designed to facilitate more in-depth inquiry.