In Purchasing a Direct Mailing List, a Response List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a response list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Ballistic

Relating to or involving the dynamics, flight, behavior, or effects of projectiles.

PNF

Proprioceptive Neuromuscular Facilitation, a set of stretching techniques used to enhance both active and passive range of motion with the goal of improving motor performance and aiding rehabilitation.

Static

Unchanging in condition; at rest or in equilibrium.

Flexibility

The ability of joints and muscles to move through their full range of motion without discomfort or restriction.