When Two Products from the Same Company Are Promoted Together

question 128

Multiple Choice

When two products from the same company are promoted together within one consumer promotion, it is a(n) :

• A)intracompany tie-in.
• B)intercompany tie-in.
• C)overlay.
• D)bonus pack.

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Definitions:

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The average or mean age at which individuals first enter into marital union.

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