The Primary Role of a Trade Promotions Program Is To

question 113

Multiple Choice

The primary role of a trade promotions program is to:

• A)build brand equity.
• B)encourage trial purchases.
• C)pull products through the channel.
• D)push products through the channel.

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Definitions:

Federal Government

A system of government where powers are divided between a central (national) government and various regional governments.

Tax Burdens

The financial strain placed on individuals or businesses by the requirement to pay taxes, often described in terms of its impact on economic wellbeing.

Financial Crisis

A situation in which the value of financial institutions or assets drops rapidly, leading to a loss of wealth and uncertainty in financial markets.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, leading to a learned response.