The Key to a Successful Sampling Program Is

question 51

Multiple Choice

The key to a successful sampling program is:

• A)targeting the right audience.
• B)reducing the costs of distribution.
• C)gaining visibility prior to the sampling program.
• D)gaining the cooperation of retailers and other channel members.

---

Definitions:

Mobile Banking

A banking method that allows the bank customer to perform banking actions on his or her cell phone or other mobile device.

Banking Transactions

Financial activities conducted through a bank, such as deposits, withdrawals, transfers, and payments.

Smartphone

A smartphone is a mobile device that combines cellular connectivity, computing capabilities, and internet access, along with other functionalities.

MICR Numbers

A line of numbers printed at the bottom of checks using a special magnetic ink; includes bank routing number, account number, and check number, used for electronic processing.