Several Differences Exist When International Companies Attend Trade Shows

question 153

Multiple Choice

Several differences exist when international companies attend trade shows. These differences include each of the following except international attendees:

• A)tend to be senior executives with authority to make purchases.
• B)want a follow-up after the trade show by a senior executive.
• C)spend more time at each exhibitor's booth.
• D)tend to make purchase decisions during the trade show.

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Definitions:

Transference Learning

The process by which knowledge or skills learned in one context are applied to or influence learning in a different context.

Conditions of Worth

Concepts in psychology referring to the belief that one must meet certain standards in order to receive positive regard from others, leading to issues in self-esteem and self-acceptance.

Self-actualization

The act of achieving or fully utilizing one's abilities and capacities, seen as a natural desire or necessity found within all individuals.

Phobias

Irrational fears of specific objects, activities, or situations that lead to avoidance behavior.