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What problems must be overcome when developing international sales promotions programs?
Behavioral Response
A behavioral response is an observable action or set of actions taken by an individual in reaction to an external or internal stimulus.
Emotional Response
The psychological reaction to a stimulus, characterized by feelings such as happiness, anger, fear, or sadness.
Hans Selye
A pioneering Hungarian-Canadian endocrinologist known for his research on the stress response and for introducing the concept of "General Adaptation Syndrome".
Physiological Arousal
A state of physical alertness or excitement, which can be triggered by emotions, thoughts, or external stimuli, affecting bodily functions.
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