Cause-Related Marketing Is

question 40

Multiple Choice

Cause-related marketing is:

• A)a type of internet intervention.
• B)a program that ties marketing to a charity or non-profit organization.
• C)the same thing as green marketing.
• D)causing buyers to want to buy a product due to an effective cross-promotion.

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Definitions:

Lure of the New

A phenomenon describing the attraction or preference for novel products, technologies, or ideas over those that are more familiar or traditional.

Appeals to Tradition Fallacy

A logical fallacy that argues something is correct or better simply because it is traditional or has always been done.

Gambler's Fallacy

The erroneous belief that the outcome of a random event is influenced by previous outcomes, such as believing that a string of losses increases the likelihood of an imminent win.

Utilitarian Theory

A philosophical theory stating that the best action is the one that maximizes utility, often defined in terms of the well-being of sentient entities.